What information we collect
Sync may collect various types of client information through our products, services, and websites. The information is gathered from your usage of our products and services, as well as from your entry of information on our websites. This collected information consists of two basic types of data: 1) personal information and 2) device information.
Personal information is information that can be used to uniquely identify you as an individual or contact you directly. This may include contact information such as your name, address, telephone number, and email address. For certain financial, health, or credit-based products and services, personal information may also include sensitive data such as payment data, credit records, social security numbers, date of birth, and account numbers. Personal information is only collected based upon your choice to provide it to Sync through our products, services, and websites. You have the option to choose not to provide personal information to us; however, the lack of such personal information will typically prevent Sync from providing the requested products or services to you.
If you provide us personal information about others, such as your customers and vendors with whom you have formalized business arrangements with, we will only use that information in accordance with your instructions and for the specific reason for which it was provided to us.
Device information is general information that does not permit direct association with you as an individual. When you browse Sync websites, we may automatically collect device information such as your IP address, browser, internet connection speed, past web pages visited, and your link selections on our various website pages. This information may be used to: (1) manage and protect our websites, products, services, and users from fraudulent, abusive, or unlawful uses; and (2) help us research, develop, and improve our websites, products, and services. This type of information may also be aggregated or otherwise rendered anonymous for business and marketing uses by us or by third parties.
How we use the information
Your information will be used to enable us to provide you with the products or services you have requested from us. We may also process your information for operational and marketing purposes, so that we can improve our products and services to better meet our clients’ needs, as described further below.
Who has access to your data?
In some circumstances, we use third-party companies, agents, and contractors to perform services on our behalf, such as website optimization, email distribution, processing credit card transactions, infrastructure and IT services, background screening, and other data processing or handling functions. In the course of engaging these third party services, Sync only shares your information to the extent reasonably necessary for the third party to perform the services on our behalf. We do not permit these third parties to use or disclose your personal information except for the purpose of providing the services we request of them.
If Sync enters into any business transition, restructuring, merger, sale, or other transferring of assets, we reserve the right to transfer user information, including all personal information, as part of or in connection with the transaction. You will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Cookies, Web Beacons, and Other Technologies
When you access our websites, products, and services, Sync servers may place small text files (“cookies”) on your computer for recordkeeping purposes. Among other things, cookies enable Sync to gather information about your activity on our websites, products, and services for the purposes of improving your online experience, remembering your preferences and settings, delivering advertising to match your preferences and interests, and for other similar customization purposes.
In addition to cookies, Sync may utilize web beacons, clear gifs, or other technologies built into our websites, products and services to gather information on how users interact with and utilize various features. These technologies can help personalize your Sync usage experience and help associate your interactions with our products and services to other information within your account. For example, these technologies can identify popular pages, viewing patterns, click-through, conversion rates, and other information that can be used to improve, monitor, and operate our websites, products, and services.
Most internet browsers provide controls that allow users to manage or disable the placement and usage of cookies on their computer. Please note that disabling cookies may deactivate or otherwise restrict certain features on Sync websites, products, and services.
Third Party Advertisements and Links to Other Sites
Other websites and Social Media Integration
Sync websites, products, and services may include the option of integration through third party social networking sites and related social media plug-ins or applications. When you integrate or link our websites, products, and services with your social media applications (e.g., Facebook, LinkedIn, MySpace, Google+, etc.), you authorize Sync to have access to certain information from your social media profile (e.g., name, e-mail address, photo, gender, birthday, location, your list of friends, comments, etc.) to deliver the content or as part of the operation of the integrated application. We may also obtain non-personally identifiable information (e.g., content viewed, advertising viewed, etc.) from your interaction with our integrated content.
Mobile Applications and Location-based Services
Sync mobile applications may include the option to provide you with helpful information based on where you are. To provide such location-based services, Sync may collect, use, and share precise location data, including the real-time geographic location of your mobile device. This location data is collected anonymously in a form that does not personally identify you and is solely used by Sync to provide and improve location-based products and services. If you wish to deactivate this feature, you can disable the location services on your mobile device.
Sync wants you to feel confident about using our products and services, and we are committed to protecting the personal information that we collect from our clients. We implement and maintain appropriate physical, administrative, technical and organizational measures to protect the personal information you provide us against unauthorized or unlawful access, use or disclosure, and against accidental loss, damage, alteration or destruction. Under our security policies and practices, access to sensitive personal information is authorized only for those who have a business need for such access, and sensitive records are retained only as long as reasonably necessary for business or legal purposes. Sync strives to protect the user information that we collect and store, however, no security program is 100% secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use, or disclose personal information. Sync maintains security incident response policies and procedures to handle incidents involving unauthorized access to private information we collect or store.
Children’s Online Privacy
Sync does not target children under the age of 13 for the collection of information online. Our products, services, and websites are not designed to attract the attention of persons under the age of 13.
Accessing and Updating Personal Information
In the event that your personal information becomes outdated, incomplete, or inaccurate, you may access and update your information by logging into your Sync product or service account. If you require verification that your requested changes have been completed, and such verification is not readily displayed in your product or service account, you may request confirmation at the email address listed below (See “Contact Us”). You can also contact Sync directly at the address below (see “Contact Us”) to ask us what personal information we hold about you.
The time periods for which we retain your personal information depend on the purposes for which we use it. Sync will keep your Personal Information for as long as is necessary for the purposes for which we collect it and, thereafter, for no longer than is reasonably necessary for internal reporting and reconciliation purposes pursuant to legal requirements and when we are required or allowed to do so under applicable law.